Square Enix+Eidos=Square Eidos

Due to Eidos having to deal with severe financial problems for quite some time, not just with the Tomb Raider series but other games produced by them, Japanese RPG game company offered to buy out Eidos and they kindly accepted the offer, which could bring great news to the gaming industry as these two companies are big and have had their fair share of successful game titles.

"Following the successful completion of its £84 million acquisition last week, Square Enix has announced that UK publisher Eidos shall remain UK publisher Eidos. Eidos has spent nearly two decades developing their brand identity, and that brand identity will remain intact. The company will continue on as an independent organization and wholly-owned subsidiary of Square Enix Holdings Co., Ltd. Square Enix Holdings president Yoichi Wada suggests the arrangement is akin to a more romantic coupling."

As Eidos have been bought out by Square Enix, they are allowed to keep their "independence" as the major UK publisher and organization they have been known to be. Tomb Raider became their biggest success and will still be their main gaming title to have brought them this far. According to Square Enix Holdings Co. Ltd. Square Enix Holdings president Yoichi Wada:

"This is an exciting beginning to what I believe will be an incredible journey. I am very happy that Phil Rogers has agreed to lead Eidos in what I see as an international marriage between our two companies, a marriage that will give birth to great things. Eidos is a content rich company and a culturally significant business to the Square Enix group."

Yoichi Wada believes that his company fusing with together with Eidos was a brilliant idea. The relationship between the two companies, which are from different backgrounds and revolve around different cultures, will give birth to "great things". Eidos have have specialised in being a "significant" business, with the success of Lara Croft: Tomb Raider and the effects it has had on our culture, from being a feminist icon to the most successful female video game character known, Eidos have made a big name for themselves, something Square Enix became attracted to.

(Yuna from Final Fantasy X-2 and of course, Lara Croft from Tomb Raider-they'd make a great team).

The offer given to Eidos was made right during the publisher's lowest point after the release of Tomb Raider: Underworld made worse-than-expected sales during the holiday period of late 2008 and early winter of 2009. As Eidos were broken down once again by the curse of the mysterious dark side of Lara Croft, Square Enix just happened to save the day. Without them Eidos would most have likely been caught up in a very serious mess. I expect our favourite female gamer heroine to be wielding a gun powered keyblade and wearing magician robes whilst summoning "aeons" with a group of friends. As of now, Square Enix and Eidos are said to be working together on a new project. I wonder what it could possibly be? And what is the future of Lara Croft, now that her original creator has gone for good and Eidos are now owned by Square Enix?

We can only wait.

[Resources]:

-http://news.bigdownload.com/2009/03/27/eidos-shareholders-approve-merger-with-square-enix/

-http://kotaku.com/5229444/square-enix-lets-eidos-be-eidos

-http://www.gamesindustry.biz/articles/square-enix-reveals-eidos-bid